About Us
Building Trust One Project at a Time
Family owned and locally operated in Gulf Shores, Alabama. Licensed electricians serving Baldwin County homeowners and businesses since 2021.
Our Promise To You
Expert Electrical Work You Can Count On
We specialize in residential and commercial electrical services, including new construction wiring, expert troubleshooting, and seamless installations.
We sell and install standby generator systems so you never experience an interruption in power, and EV chargers to keep your electric vehicles ready for the road.
From routine maintenance to complex projects, Gulf Shores Electrical combines expertise with a commitment to excellence to power your world efficiently and safely.
5 Star Rated on Google
Fully licensed and insured. Active member of the local community.
The People Behind the Work
Meet Our Team
Jason Shell
Founding Owner, Master Electrician, COO
Jason started in the electrical trade in 1999 and has spent over two decades building expertise with companies across Alabama. He moved his business to Gulf Shores in 2021 and rebranded as Gulf Shores Electrical LLC. Licensed, insured, and deeply rooted in the community.
Ivy Shell
Owner, COO, Service and Operations
Ivy is a co-owner and COO of Gulf Shores Electrical. She grew up on job sites alongside her dad, graduated Gulf Shores High School in 2025, turned down multiple scholarships to run the family business, and is now studying for her electrician license while keeping GSE running every day.
Jason's Story
From Childersburg to the Gulf Coast
Jason Shell is the owner of Gulf Shores Electrical. A single father, Jason grew up in the small town of Childersburg, Alabama. His journey into the electrical industry began in 1999 when he started working for Gardner Electric.
Over the years, he gained valuable experience with companies such as United Retail Services, Climate Crafters, C&T Electric, B&B Electric, and O'Neal Electric. After graduating from Childersburg High School in 1999, Jason attended Central Alabama Community College before enlisting in the United States Coast Guard.
Through hard work and dedication, Jason made his dream a reality by moving his business, Shell Services LLC, to Gulf Shores in 2021, where it was rebranded as Gulf Shores Electrical LLC.
In his rare moments of free time, Jason enjoys live music, both salt and freshwater fishing, relaxing by the beach or pool with a good book, and playing music.
Ivy's Story
Grown Up in the Trade
Ivy Shell is a co-owner and COO of Gulf Shores Electrical. She did not just grow up near the trade, she grew up in it. From a young age, Ivy was right there alongside her dad on job sites, learning how things work from the ground up before most kids her age had ever held a tool.
Ivy graduated from Gulf Shores High School in 2025 and made a decision that surprised a lot of people. She turned down several scholarships to stay with the family business and take on a real leadership role. That choice says everything about who she is.
Today Ivy runs day to day operations at GSE. She handles scheduling, project coordination, and customer communication, keeping the business moving while Jason and the field team focus on the work. At the same time, she is studying for her electrician exam, working toward the license that will make her one of the few women in the trade on the Gulf Coast.
Ivy has a genuine passion for making GSE the best electrical service option on the Gulf Coast, and it shows in everything she does. When she is not working, Ivy enjoys getting her nails done, tanning at the beach, boating, and spending time with friends at The Hangout.
Our Mission
Our mission is to build long lasting relationships with everyone we come in contact with by providing excellent customer service for their home and business.
Our Vision
We want to be remembered for excellent customer service across the Gulf Coast. We will do so by teaching and training the future generation of electricians to have a positive impact on the communities we serve.
What We Stand For
Our Core Values
The Golden Rule
Treat others the way you want to be treated.
Integrity
Always do the right thing even when no one is looking.
Efficiency
Do it right the first time. Our teams come prepared with the knowledge and materials to finish every job right on the first visit.
Positivity
Always pause to have gratitude. It is an honor and privilege to be trusted to work for the customer.
Communication
Provide clarity by actively listening and setting exact expectations. Build trust by accomplishing those expectations.
Sincerity
Be your authentic self. Embrace continuous improvement and always remain coachable. Be humble and confident.
Respect
Always give respect. Remember the goal is to be remembered for the solutions you provided.
Satisfied Clients
What Our Customers Say
"I was having issues that needed immediate attention. Justin came out right away and trouble shooted. It could have been a dangerous situation and they took good care of me fast and for a very reasonable price. Highly recommend!"
Google Reviewer
"Excellent Professionals. Jason and his team of technicians take pride in what they do and they do a commendable job each time they come in. Try them out and see the difference. Keep up the great work."
Google Reviewer
"This company installed our outdoor lights, soffit lighting, pool lighting, and palm tree lighting! They were on time and professional and gave us options! I will hire them for any electrical needs we have!"
Google Reviewer
Ready to Work With Us?
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